My Work

Ingenious Growth is a consulting practice that helps organisations unlock innovation through better workplace thinking. The brief called for something radically minimalist: a site that feels like a calm mind doing sharp thinking, not a sales pitch. We delivered a near-monochromatic palette of off-white and bold black typography, with orange used only as punctuation accent. A full stop here, a colon there, acting as small sparks of insight against an otherwise restrained canvas.

There are no hero images, no stock photography. Just confident, oversized headings given room to breathe across generous white space. Each scroll reveals a new idea, with pull quotes and service descriptions laid out cleanly to let the writing do the work.