Most websites underperform. Not because of bad design, but because the content wasn’t planned properly from the start.

Business owners spend weeks choosing colours and layouts, then sit down to write their content and realise the design doesn’t support their message. The homepage doesn’t guide visitors toward getting in touch, and the services section doesn’t give you space to address the objections that stop people buying. You either weaken your message to fit the design, or pay for expensive revisions.

I wrote this guide because, after nearly two decades building and supporting WordPress websites, I keep seeing the same thing: the websites that actually bring in business are the ones where the content was sorted out first.

What’s Inside:

• Why writing your content before design saves you time and money
• How to define the one thing your website needs to accomplish
• What pages you actually need (and what you can leave out)
• How to write content that gets people to act, not just browse
• A simple way to structure your site so visitors find what they’re looking for
• What to hand your web designer so the build goes smoothly
• Bonus questions you can answer out loud to get your first draft done
• A quick self-check to see if your website is set up to convert